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Creative Direction

Breeder

Producers

Candace Browne

Adam Sebastian West

Art Direction

Joyce N. Ho

Technical Direction

Chris Morris

Animation

Chris Morris

Joyce N. Ho

Alex Gee

Edit

Alex Gee

Music

Alabaster

Art Direction, Animation
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A/D Melbourne

Title Sequence

2014

For a third time, The Design Conference (formerly known as Analogue/Digital), invited us to take on their opening titles.

Taking inspiration from mathematical parabolas – we built rigs, threaded them with string, then filmed it all with a tonne of different lights. We wanted to show how the boundary between the real and digital worlds have become so blurred, they’re as intertwined as the lines that represent them.

Art Direction, Animation
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BTS Process
IRL Rigging

We made physical rigs with strings that we then filmed, lit with different coloured lights.

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Animated Typography

The custom animated type, Volterra. We chose this typeface because the broken letter shapes looked reminiscent of shadows themselves. We linked the type to the string visuals by using thin lines to draw on each letter. Animation by Breeder, type design by Thomas Johnson Quinn.

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View Credits
Creative Direction

Breeder

Producers

Candace Browne

Adam Sebastian West

Art Direction

Joyce N. Ho

Technical Direction

Chris Morris

Animation

Chris Morris

Joyce N. Ho

Alex Gee

Edit

Alex Gee

Music

Alabaster