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Group Creative Director

Daniel Oeffinger

Executive Producer

Joe Nash

Russell Greene

Creative Director

Chris Palazzo

Associate Creative Director

Joyce N. Ho

Senior Art Director

Emily Simms

Producer

Tess Sitzmann

Associate Producer

Dara Ó Cairbre

Creative Development

Emily Simms

Hannah Sun

Joyce N. Ho

Liron Eldar-Ashkenazi

Patrick Sluiter

Zuheng Yin

CG Lead

Chris Phillips

Chris Ribar

Storyboard

Tucker Klein

2D Animation Lead

David Hobizal

3D Design

Auron Luxe

Chris Phillips

Diego Diapolo

Hannah Sun

Marcio Flausino

Patrick Sluiter

Full Credits at

buck.co

Creative Direction, Design
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Cash App Taxes

Campaign

2022

Taxes stink. What if doing your taxes were chill instead?

For the launch of Cash App Taxes we manifested our best selves to dream up a low-stress campaign full of calm, gentle, ASMR inspired vignettes to ease viewers through the process. The massive campaign spanned a live action production, highly detailed 3D design and CG simulations, as well as typography design and an expansive social rollout.

I co-led the project with Chris Palazzo and Emily Simms at BUCK, where I focused on leading design and animation teams across both 3D and 2D.

Creative Direction, Design
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Hero Campaign Images

Each campaign video had a bespoke theme, representing a different calm, comfy world.

Design by Hannah Sun, Chris Phillips, Marcio Flausino, Auron Luxe, Diego Diapolo

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Design by Tina Smith, Haeri Cho

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View Credits
Group Creative Director

Daniel Oeffinger

Executive Producer

Joe Nash

Russell Greene

Creative Director

Chris Palazzo

Associate Creative Director

Joyce N. Ho

Senior Art Director

Emily Simms

Producer

Tess Sitzmann

Associate Producer

Dara Ó Cairbre

Creative Development

Emily Simms

Hannah Sun

Joyce N. Ho

Liron Eldar-Ashkenazi

Patrick Sluiter

Zuheng Yin

CG Lead

Chris Phillips

Chris Ribar

Storyboard

Tucker Klein

2D Animation Lead

David Hobizal

3D Design

Auron Luxe

Chris Phillips

Diego Diapolo

Hannah Sun

Marcio Flausino

Patrick Sluiter

Full Credits at

buck.co

Next project

NYT Opinion Feature

The New York Times invited me to contribute design to an Opinion piece titled, ‘The Abortion Stories We Don’t Hear’. The story featured recordings from people who were confronted with the decision of whether to have an abortion.

View Project
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