Daniel Oeffinger
Joe Nash
Russell Greene
Chris Palazzo
Joyce N. Ho
Emily Simms
Tess Sitzmann
Dara Ó Cairbre
Emily Simms
Hannah Sun
Joyce N. Ho
Liron Eldar-Ashkenazi
Patrick Sluiter
Zuheng Yin
Chris Phillips
Chris Ribar
Tucker Klein
David Hobizal
Auron Luxe
Chris Phillips
Diego Diapolo
Hannah Sun
Marcio Flausino
Patrick Sluiter
Cash App Taxes
Campaign
2022Taxes stink. What if doing your taxes were chill instead?
For the launch of Cash App Taxes we manifested our best selves to dream up a low-stress campaign full of calm, gentle, ASMR inspired vignettes to ease viewers through the process. The massive campaign spanned a live action production, highly detailed 3D design and CG simulations, as well as typography design and an expansive social rollout.
I co-led the project with Chris Palazzo and Emily Simms at BUCK, where I focused on leading design and animation teams across both 3D and 2D.
Each campaign video had a bespoke theme, representing a different calm, comfy world.
Design by Hannah Sun, Chris Phillips, Marcio Flausino, Auron Luxe, Diego Diapolo
Design by Tina Smith, Haeri Cho