Let The Neon Lights Dance
Film Titles & Graphics
2024I created titles and credits for director Suzanne Kim's short film Let The Neon Lights Dance.
The film is set on the bustling and unforgiving streets of Seoul, about an elderly Korean woman named Young-Soon collects cardboard to make ends meet. In order to survive the brutality of everyday life, she lives in her own make-believe world where her imagination allows her to perform extraordinary physical feats.
I was inspired to explore a representation of dance for the title design. This was represented through the staggered composition to give the title a sense of movement, as well as the connected letterforms.
For the credits, I carried over the staggered composition from the title, so that with the fade on of each card, we see the names move and dance across screen.
For the film poster, I wanted to explore something textural and vibrant, to match the intensity of the film title design.
The protagonist Young Soon is featured on the poster, though blurry and in the background. Some people might not even notice her, which subtly connects to the fact that people such as her, are easily glanced over in society.