Ben Langsfeld
Luisa Murray
Andrew Chan Gladstone
Daniel Oeffinger
Joyce N. Ho
David Hobizal
Hogan Williams
Cody O'Neill
Yukyung Lee
Hannah Sun
Joyce N. Ho
Daniel Oeffinger
Yukyung Lee
Hannah Sun
Jesseter Wang
Joyce N. Ho
Daniel Oeffinger
David Hobizal
Hannah Sun
Joyce N. Ho
David Hobizal
Hannah Sun
Jesseter Wang
Hogan Williams
Daniel Oeffinger
Ricardo Mendes
Dayday
Gunnar Pettersson
Secret Level
Title Sequence
2024Produced at BUCK, we teamed up with Blur Studio to create the opening title sequence and episode titles for Secret Level, an animated Amazon Prime anthology series from the creators of Netflix’s LOVE, DEATH + ROBOTS.
Secret Level is a celebration of gaming across every era and genre. The show title refers to the secret levels only accessed by the players willing to take risks, dig deeper, and work to unlock all the rewards a game has to offer.
When developing a brand logotype for the show, we wanted to create something impactful and unifying. The “E” became a central part of the show’s branding, with its three horizontal lines separated out to represent the levels.
This subtly encapsulates the show's central theme and becomes an anchoring conceptual mechanism within which our titles’ world could be contained.
The titles follows a gamer’s journey to find secret levels, taking the audience through different eras and genres of games, starting with flat retro games like Pong, through fantasy, to modern-day sci-fi MMORPGs.
Being an anthology series, 'Secret Level' features high-end CG that is stylistically and narratively diverse in each episode. We needed the titles to feel like a palette cleanser — a way to unify the show's many universes — yet be as cinematic and complex as the episodes themselves.
The world we built was inspired by the fundamental building blocks of video games: the humble pixel and cube. They make up the foundation of everything created in the titles package.
Styleframes by Hannah Sun
We brought our thematic cube world into the episode openers, creating six genre titles to represent gaming genres: Player Vs. Player, Platformer, Fantasy, Sci-Fi, Mech Action, and Fighting.
A show logo alternative using a stacked logo.
3D animation by David Hobizal & Hogan Williams, 2D animation and comping by Joyce N. Ho
One of my initial ideas in our pitch centred around impossible objects, as a visual metaphor for the endless search of secret levels.
Some of my show logotype designs that we explored in production.